NAKED Underwear: The story of an authentic and committed brand

A birth guided by passion and reality

In 2019, the idea for NAKED Underwear emerged in our minds with a clear ambition: to create a sexy lingerie brand that speaks to all women. Not a perfect, polished, and flawless brand, but an authentic brand, reflecting real women. A brand that evolves, learns, and grows thanks to its customers and for them.

We started with passion, but also with mistakes. Some of our first products had flaws, our customer service was improvable, and our approach to product development still needed refining. But we discovered our greatest strength: you . Your feedback, your constructive criticism, your encouragement have allowed us to improve, correct our mistakes, and make NAKED Underwear a brand closer to you, more aligned with your needs and expectations.

A clear vision: to enhance every woman, without compromise

Our mission at NAKED Underwear is simple yet powerful:

To offer every woman the freedom to be sexy and comfortable in her body, without judgment, with lingerie that enhances her and strengthens her self-confidence.

We believe that sexy lingerie should never be a source of discomfort or insecurity. It is an accessory of seduction, an asset of confidence , which enhances, reassures and makes you want to please yourself, for yourself and, if you wish, for your partner. Wearing a beautiful piece of sexy lingerie should be a pleasure above all . This is why we have chosen a design that is both sensual and comfortable , so that every woman feels confident and free to express her femininity.

But over time, we realized that sexy lingerie wasn't just a personal pleasure. It could also be a gift idea full of emotion . A gesture of love, a knowing attention, a way to value the other and remind them how much they are desired. We then worked to support men who wanted to offer sexy lingerie to their partner, guiding them towards choices that combine elegance, sensuality and daring. Giving lingerie is giving confidence, desire and well-being, and we are proud to be the accomplices of these unique moments.

Continuous improvement thanks to you

What sets NAKED Underwear apart is our ability to challenge ourselves and learn from our customers. We understood from the beginning that improvement doesn't happen alone, but by listening, adapting, and innovating.

This is why, since our launch, we have made it a point of honor to:

• Take into account each customer feedback to improve our products.

• Working on cuts and materials that combine aesthetics, sensuality and comfort.

• Strengthening our customer service to provide a seamless experience.

• Offer a variety of designs , designed for all body types and sensitivities.

We are proud of this development and the trust our customers place in us every day.

A French brand that values ​​authenticity and pride

Behind NAKED Underwear , there is a passionate team that firmly believes in the strength of women and their ability to reclaim their sensuality . We want every woman who wears our sexy lingerie to feel not only beautiful, but also proud of herself. Because confidence doesn't just come from what you wear, but also from how you choose to see yourself.

By choosing NAKED Underwear , you are not just wearing a lingerie brand. You are participating in a human adventure, a story of resilience and continuous improvement , and the growth of a French brand that values ​​listening and commitment.

Together, let's continue to evolve

We know we still have a long way to go, and that's what motivates us every day. With you, we will continue to evolve, innovate, and offer sexy lingerie that meets your desires and expectations.

Today, after five years in business , we're proud of what we've accomplished. Over 500,000 satisfied customers have trusted us, and we've transformed our vision into a collection that reflects what we envisioned from day one. We're proud of our sexy products, our branding, our ambassadors, our refined packaging, and our attentive customer service. But know that we'll always be listening to you to get even closer to perfection.

Thank you for being with us in this wonderful adventure.

NAKED Underwear, for all women who dare to love themselves and feel desirable.